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    • STORIES AND INSPIRATION FROM Our AMBASSADORS

    BlackRapid Ambassadors

    From world travelers to studio pros, BLACKRAPID ambassadors are photographers and storytellers who rely on our straps in real-world conditions. Get to know the creatives behind the lens and see why they trust BLACKRAPID to keep their gear secure and accessible.

    João Carlos

    A man in a coat is pointing at an object or direction, indicating interest or instruction.

    João Carlos is an acclaimed Lisbon-based photographer and proud BlackRapid Ambassador celebrated for his striking fashion, beauty, and portrait work.

    Over a 20-year career, João has partnered with global brands like Nike, Avon, and Universal Music, crafting bold visual narratives that leave a lasting impression. His talent has earned international recognition, including the prestigious Hasselblad Masters Award and the QEP title in Fashion Photography.

    Now reaching Canadian audiences, João’s artistic vision and hands-on approach offer inspiration to fashion-forward and portrait-focused photographers across the country. Whether you’re in Toronto, Vancouver, or Montreal, João’s work exemplifies the kind of storytelling that resonates deeply with today’s creative professionals in Canada.

    Photography Genre:

    Advertising; Fashion; Beauty Portraits

    Hometown:

    New York

    Resides:

    Lisbon Portugal

    Career Highlight #1:

    Hasselblad Masters winner 2010

    Career Highlight #2:

    Communication Arts Award of Excellence

    Career Highlight #3:

    QEP Fashion 2015

    Favorite BLACKRAPID product:

    Cross shot breathe, Sport Breathe

    Age you took your first photo? What camera did you use?

    Age 5, grand mothers Polaroid

    When did you realize that you wanted to be a professional photographer?

    I have always been an artist, some form or another of the arts has always been in my life, I was in camera club in high school, then in collage I studied fine arts, at the end of my first year I switched my major to photography.

    What camera do you use to capture most of your work?

    Fuji XT2 AND GFX50S

    If I could photograph anyone in the world, alive or deceased, it would be…?

    Pablo Picasso, Salvador Dali, Jesus Christ, Elvis, Obama, Cristiano Ronaldo, Senna I could go on for days.

    What do you do when not taking photos?

    Travelling and spending time with family and friends but I always have a camera with me

    Favorite place on earth?

    I travel so much, I have to say home, Lisbon.

    One piece of advice for someone at the beginning stages of their photography career?

    Get a business degree or some kind of business education. Don’t believe everyone who will say that’s impossible or you will never be able to do this or that. Turn around and say watch me.

    How do you “Live The Moment”?

    Some little big moments should be lived and not via camera or screen. Like at a concert enjoy the music put your phones down.