Our Story
Since 2008, over a million cameras have been carried upside down and ready, thanks to a smarter approach to camera straps. Designed with the needs of working photographers in mind, the original camera sling™ brought a new level of comfort and efficiency to long days behind the lens.
The patented system lets your camera slide smoothly along the strap and into shooting position. It’s a simple, reliable design that improves speed and support when timing matters most. Whether you’re shooting portraits in Winnipeg, covering events in Vancouver, or exploring the wild backcountry of Alberta, the strap keeps your camera secure and within reach.
Photographers across Canada and around the world trust this gear every day. Made with durable materials and thoughtful design, it offers comfort and performance you’ll notice the moment you put it on.
Explore our camera straps collection
