BLACKRAPID Ambassadors: The Creators

João Carlos

Email: joaocarlosphoto@gmail.com

Website: www.creativephotoworkshops.com.au/


Bio:

João Carlos is an acclaimed Lisbon-based photographer and proud BlackRapid Ambassador celebrated for his striking fashion, beauty, and portrait work. Over a 20-year career, João has partnered with global brands like Nike, Avon, and Universal Music, crafting bold visual narratives that leave a lasting impression. His talent has earned international recognition, including the prestigious Hasselblad Masters Award and the QEP title in Fashion Photography.

Now reaching Canadian audiences, João’s artistic vision and hands-on approach offer inspiration to fashion-forward and portrait-focused photographers across the country. Whether you’re in Toronto, Vancouver, or Montreal, João’s work exemplifies the kind of storytelling that resonates deeply with today’s creative professionals in Canada.

Q&A

Photography Genre: advertising fashion beauty portrait

Hometown: New York

Resides: Lisbon Portugal

Career Highlight #1: Hasselblad Masters winner 2010

Career Highlight #2: communication arts award of excellence

Career Highlight #3: QEP Fashion 2015

Favorite BLACKRAPID product: Cross shot breathe, Sport Breathe

Age you took your first photo? What camera did you use? Age 5 , grand mothers Polaroid

When did you realize that you wanted to be a professional photographer? I have always been an artist , some form or another of the arts has always been in my life , I was in camera club in high school , then in collage I studied fine arts , at the end of my first year I switched my major to photography.

What camera do you use to capture most of your work? Fuji XT2 AND GFX50S

If I could photograph anyone in the world, alive or deceased, it would be… Pablo Picasso , Salvador Dali , Jesus Christ , Elvis , Obama, Cristiano Ronaldo, Senna I could go on for days.

What do you do when not taking photos? Traveling and spending time with family and friends but I always have a camera with me

Favorite place on earth? I travel so much , I have to say home , Lisbon .

One piece of advice for someone at the beginning stages of their photography career? get a business degree or some kind of business education . Don’t believe everyone who will say thats impossible or you will never be able to do this or that . Turn around and say watch me.

How do you “Live The Moment”? some little big moments should be lived and not via camera or screen. Like at a concert enjoy the music put your phones down.

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